A Quick History of Advertising: TOEIC Practice Test Questions & Answers

A Quick History of Advertising Eduhyme TOEIC

The TOEIC (Test of English for International Communication) is an English language proficiency test designed to assess the English language skills of non-native speakers in a business or professional context. The test is widely used by organizations around the world to evaluate the English language skills of job candidates, employees, and students.

The TOEIC test consists of two parts: the TOEIC Listening and Reading Test and the TOEIC Speaking and Writing Test. The TOEIC Listening and Reading Test is a paper-and-pencil test that consists of multiple-choice questions, while the TOEIC Speaking and Writing Test is a computer-based test that consists of spoken and written responses to prompts.

The test is designed to measure a wide range of English language skills, including listening comprehension, reading comprehension, speaking ability, and writing ability. Overall, the TOEIC is a widely recognized and respected English language proficiency test that is used by organizations around the world to evaluate the English language skills of non-native speakers.

Q&A Topic: A Quick History of Advertising

Advertising is an integral part of modern life, shaping our consumption patterns and influencing our choices every day. Its history is a fascinating journey that spans centuries and has evolved in tandem with society, technology, and economics.

Advertising has ancient roots, dating back to the earliest civilizations. In ancient Egypt, papyrus posters were used to announce sales of goods, and in ancient Greece, town criers were employed to announce public events and goods for sale. These early methods laid the groundwork for more sophisticated advertising techniques.

Here are some questions that can help you to clear the TOEIC exam:

Q1 Encarta’s History of Advertising notes that __________ have found evidence of advertising dating back to the 3000s BC, among the Babylonians.

(a) anthropologists
(b) archaeologists
(c) paleontologists
(d) prehistorians

Answer: (b) archaeologists

Q2 One of the first known methods of advertising was the outdoor display, usually an __________ sign painted on the wall of a building.

(a) eye-arresting
(b) eye-catching
(c) eye-stopping
(d) eye-taking

Answer: (b) eye-catching

Q3 An outdoor advertisement __________ in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travelers to a tavern.

(a) excavated
(b) exhumed
(c) extracted
(d) extricated

Answer: (a) excavated

Q4 In medieval times word-of-mouth praise of products gave rise to a simple but effective form of advertising, the use of so-called town __________.

(a) announcers
(b) criers
(c) heralds
(d) plaintiffs

Answer: (b) criers

Q5 These were citizens who read public notices aloud and were also employed by merchants to shout the __________ of their wares.

(a) places
(b) portions
(c) praises
(d) prices

Answer: (c) praises

Q6 Although graphic forms of advertising appeared early in history, printed advertising made little __________ until the invention of the movable-type printing press by German printer Johannes Gutenberg about 1450.

(a) coverage
(b) headway
(c) impression
(d) profit

Answer: (b) headway

Q7 In the United States, the advertising profession began in Philadelphia, Pennsylvania, in 1841, when Volney B. Palmer __________ up shop as an advertising agent, the forerunner of the advertising agency.

(a) opened
(b) set
(c) started
(d) took

Answer: (b) set

Q8 The introduction of radio created a new opportunity and by the end of the 1920s, advertising had established itself in radio to such a(n) __________ that advertisers were producing many of their own programs.

(a) amount
(b) extent
(c) range
(d) volume

Answer: (b) extent

Q9 The early 1930s __________ in dozens of radio dramatic series that were known as soap operas because they were sponsored by soap companies.

(a) escorted
(b) showed
(c) ushered
(d) welcomed

Answer: (c) ushered

Q10 Television had been introduced in 1940, but because of the high cost of TV sets and the lack of programming, it was not immediately __________.

(a) embraced
(b) enjoyed
(c) patronized
(d) popularized

Answer: (a) embraced

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